My Skin Story: Chronic Acne To Glowing Skin
It may not seem like it from the image accompanying these words, but I know what it is like to look in the mirror and hate what you see. That was me for so many years.
Freyaluna is the result of… or rather an ongoing… journey. Like I said, I know how difficult it is to wake up every morning and not like what you see when you look in the mirror. I was younger then, and my life was a far cry from the “me” I am today.
I was definitely not a woman in touch with her natural beauty, or someone who was able to connect with her inner beauty. Little did I know I was about to embark on a journey that would help me discover what natural beauty is really about.
It all started with my struggle with severe acne, which began during my teenage years and continued into my early and mid-twenties. I tried so many off-the-shelf products and nothing seemed to work. A lot of the products just dried my skin out, which may have helped with the spots, but the dry and flaky patches looked just as bad.
I finally realised that my skin was longing to be heard and longing to be healed.
My body was out of balance, and all of this time my skin had been sending me a message – shouting and screaming for my love, care and attention. So, with no real knowledge of skincare (and never having even had a facial in my life), I started exploring and experimenting. I felt a strong pull to trust my intuition and explore the wonderful magic nature has to offer. And so started my quest for healing.
Over the next few years I immersed myself in the world of natural and holistic skincare and wellness (and became certified in Aromatherapy and Herbal Medicine along the way). My journey has brought me into contact with thousands of amazing women from around the world. And no matter what colour our skin is, how many years we’ve lived, or which country we call home, we are all yearning for a way to love and care for our skin in a gentle and natural way.
Inspired by the stories of the women I had met, and by my own story, I created my Freyaluna botanical skincare collection to encourage us to take time for ourselves and turn a regular skincare routine into a daily skin ritual of self-love.
Slowly but surely I was discovering the value of being both selfLESS and selfISH.
Countless hours of research, trial and experimentation go into each new product that I create. I take special care to keep the products true to the earth and true to your body.
When I set out to make my own skincare products, I wasn’t looking to replicate what was already on the market… I had tried so many of them with no satisfactory (let alone positive) results. Instead, my mission was to create EFFECTIVE skincare products which would actually CARE for my skin.
To put it simply, I believe that you deserve to use beauty products which will give results without putting your health at risk. That means saying YES to gentle, safe, supportive ingredients sourced from the natural world, and NO to harsh, artificial, synthetic chemical ingredients. I’m here to challenge the idea that “natural” products are less effective.
I want you to fall in love with taking care of yourself. My intention is that you enjoy your skincare ritual from the second you open each bottle or jar. I invite you to experience a unique way to care for your skin, using products that combine some of the most luxurious ingredients that ensure that every step of their use is a celebration for the senses. These products are formulated to encompass your whole being, and your whole wellbeing.