Over our lifetime our skin undergoes many challenges and changes, from acne and oily skin in our teenage years (and sometimes beyond) to drier, slacker and thinner skin during and after menopause.

There are copious skincare products available, claiming to solve these issues, but most are packed with ingredients that can be counter-productive.

Sami founded Freyaluna to change this. After extensive research and dabbling in homemade products, she began to make her own natural skincare products to treat her acne. Not only did it solve the issue, but she also noticed how healthy and vibrant her skin looked. It spiralled from there, making pots of goodness for friends and family, to farmers markets, herbal medicine qualifications, and now a whole range available for you online.

Our products aren't synthesised in a lab, they're grown in the meadows, hedgerows, and woodlands of rural North Wales. Growing up in this landscape taught Sami the value and medicinal properties of plants, nature, and living a gentle life in tune with the seasons of the year and the seasons of life. During any spare hours she has, Sami can be found - wellies on and secateurs in hand - connecting with the plants in our Freyaluna Herb Garden.

We firmly believe that when we harness the power of nature, our bodies and minds thank us. Using simple, whole ingredients means we have the full power of these plants that have been used to heal for thousands of years.

You can use our products to care or to heal. As standalones or as part of your skin ritual. Ultimately, they are formulated for women who strive to be kinder to themselves and kinder to our planet.